Abstract
This research work was conceived to find out the pattern of social media fraud in tertiary institutions in Zaria, identify the types of social media fraud common in the study area, explore the social attributes of those involved in social media fraud in the study area, identify the motivating factor and causes of social media fraud, find out the consequences of the emerging trends and finally suggest solutions to mitigate against the menace. The study adopted the differential association theory which was developed by Edwin Sutherland to explain the reason for individual’s involvement in social media fraud and how they learnt the techniques to perpetrate the act through interaction with others. The study was conducted in three selected tertiary institutions in Zaria namely; Ahmadu Bello University, Nuhu Bamalli Polytechnic and Federal College of Education. Data was obtained through quantitative method (questionnaires) and qualitative method (In-depth interview). The research also used both probability and non probability sampling method in the selection of respondents. Four hundred questionnaires were administered to students of the three selected tertiary institutions using the simple random sampling method. Data collected through quantitative instrument was subjected to simple statistical analysis and interpretation and analyzed with the aid of a computer using the Statistical Package for Social Sciences (SPSS version 17.0). Despite the negative consequences of social media fraud on the study area, it was discovered that it had positive effect for the perpetrators as they were able to use the money realized to solve their need. On the basis of these findings, it was recommended that the Federal Government should empower the youths in terms of job creation and regularly engage the IT industries to develop strategies to curtail social media fraud. The study also recommends that everybody should report to law enforcement agencies any one suspected to be involved in social media fraud.
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